There are two types of subscriptions in Subscription Genius.
Issue Based Publications
- For most publishers, an issue based publication is the ideal method. Every time a new issue is ready to go to print, you'll log into Subscription Genius and do a "Send Mailing List to Press" function. This function will do a few different tasks. The best way to think of this function is a transaction. When the list is processed, Subscription Genius will subtract one issue from each subscriber's subscription/s to the publication. So, if a subscription presently has 9 issues remaining, the subscription will decrease to 8 issues left after the list is processed.
- If you are managing deferred revenue the earnings are processed during this time. If the subscription had $18.00 unearned on the subscription it will earn $2.00 for that issue. $18.00 divide by 9 issues left equals $2.00. This will leave the final subscription at 8 issues left and $16.00.
- Once this process finishes the automatic renewal subscription will automatically process at 1:00 am that evening.
- Additionally, any configured automated campaigns will also execute that meet the criteria of the issues left and the assigned campaign series.
Time Based Publications
Whether you are managing a time-based access subscription or a high frequency publication the functions for this apply equally.
- If you are managing a high frequency publication such as 300 issue per year, this will be the ideal method to manage this publication. This means that each day will earn approximately 0.82 issues (300/365).
- Time based publications have an expire date associated with the subscription as well as days left. At the end of each day the subscription's Days Left field is decremented by one to accurately count the number of days left to go. This is NOT issues left - but days left.
- At the end of every month the earning for the subscription will be earned in a monthly lump sum. You will notice that on time based subscriptions you will see a Days Left column and a Paid Days Left column on the Subscription Details page. The amount of earnings on time based publications are calculated by taking the difference of Paid Issues Left minus Days Left multiplied by the deferred revenue earned per day. Deferred revenue per day is calculated by taking the total deferred revenue remaining on the subscription and dividing this by the total Paid Days Left.
FOR EXAMPLE - let's say a subscription was created on the 6th of the month for a 1 year subscription.
- The subscriber paid a total of $100.00 for the subscription.
- There are 30 days in the month.
- At the end of the month the subscription will have these values before earning.
- Days Left: 341
- Paid Days Left: 365
- Deferred Revenue: $100
- The earnings/day will be calculated by taking $100 divided by 365 days giving us $0.27/day.
- The total days of earnings is 365 Paid Days minus 341 Days Left giving us 24 days.
- 24 Days multiplied by $0.27 gives us total earnings of $6.48 for the month.
---After this process runs the subscription will look like this---
- Days Left: 340 - We still subtract a day after the process runs.
- Paid Days Left: 341 - We remove the paid days earned.
- Deferred Revenue: $93.52