Last Activity
When using the Accounts page, there is a Last Activity column header you can turn on/off using the column dropdown.
▶️ Watch the video below to see how to add Last Activity.
The type of activities that determine that date are:
- Completed follow-ups
- Individual sent emails
- This does not include marketing campaigns, nor replies from the recipient
- Logged phone calls
If you find that there is a -dash- in that column, it means none of the above types of activities have been completed in that account.