Email Campaigns Vs Single Emails

When should you use a campaign and when should you send a single email?

Communication with Clients is always a tricky endeavor. How much is too much and how personal should I be? It's often difficult to ascertain when exactly to use either a mass email campaign or when to send a personalized 1 on 1 email. There are pros and cons to each side.

When to Send a Campaign

The primary function of an email campaign is to get information out to a large group of people. Using Ad Sales Genius's Mass Email system you can quickly send out marketing blasts, invoices, artwork reminders or other important communication. Merge tags and templates allow you to personalize these directly to the client.

When you are sending campaigns, make sure that you've taken the steps outlined in this article: Improve Email Deliverability.

Failure to take those actions will lessen the likelihood that your emails will reach their destination.

When to Send a 1 on 1 Email

When you have a single message that needs to go to a single client, using the Email button on either the Client profile page or the corresponding callout that you are on will allow you to quickly get information to a client and increase the likelihood of delivery. These emails are not HTML based, which allows them a higher chance of reaching the inbox of the recipient.

You can easily utilize non-html templates for these personal messages to help save time, see this article for more details: Creating and Managing non-Campaign Email Template